Brand Marketing
Consistent messaging that builds recognition and trust
Events & Experiential
From brief to day-of execution - fully managed
Radio, TV & Press
Traditional channels your competitors are ignoring
Flexible Retainer
Senior marketing leadership without a full-time hire
supporting organisations across all sectors
The Challenge
Most Irish Businesses Are Undermarketed
You're spending on marketing but can't tell what's actually working
You know you should be doing events and PR... but you don't know where to begin
Your brand looks and sounds different everywhere (inconsistent and unfocused)
Agencies want long contracts and big fees before they've proven their impact
You need Marketing Director-level thinking without a full-time hire
Radio, TV, and formal press feel out of reach - you're not sure how to approach them
The MarketingBase Solution
A Seasoned Marketing Expert in Your Corner
We bring hands-on experience in brand marketing, media relations, events, and traditional advertising to businesses that need these strategic supports - without the cost or commitment of a full-time team member.
Think of it as having your own Marketing Director: one who knows the Irish market inside out, has the experience to back it up, and works to your priorities instead of a predefined agency scope.
Deep expertise in brand, events, PR, radio, TV and press
Flexible - options available from one-off consultations to full retainers
Senior experience, not a junior account manager
Built for Irish businesses who want to get seen and get heard
What's Included
Marketing Across Every Channel That Matters
From brand positioning and media campaigns to events and formal press engagements, we cover the channels that build lasting brand authority.
Brand Strategy & Identity
Develop a clear, consistent brand voice and visual direction that resonates with your audience at every touchpoint.
Events & Experiential
Full event strategy and management from concept to execution. Conferences, product launches, networking events, and everything in between.
Press & Media Relations
Press release writing, media list management, journalist relationships, and coverage coordination. Get your story told properly in all the right places.
Radio, TV & Broadcast
Navigate the world of traditional broadcast with an expert who knows the landscape. Radio campaigns and full-scale advertising done properly.
Spokesperson Preparation
Media training and messaging prep so you or your team are ready for interviews, press engagements, and on-camera moments.
Marketing Strategy
A structured plan that maps your marketing activity to real business goals. Know exactly where you're going and what success looks like.
About Michelle
Marketing Experience You Can Actually Put to Work
Hi, I'm Michelle - and I created MarketingBase to address a major problem: too many great Irish businesses are invisible. They may have great products or services, but that's not enough if their marketing is non-existent - or handled by people who don't truly understand brand.
I've spent years working across brand strategy, events, media relations, radio, television, and press. I've sat on both sides of the table: pitching to journalists, coordinating large-scale events, creating campaigns, and building brand identities from the ground up.
MarketingBase is how I make that expertise accessible. Whether you need a one-off project handled properly, or a senior marketing brain on retainer every month, I'm here to support you.
Together, we'll help your brand get seen, get heard, and grow.
Brand Strategy
Events Management
Press & PR
Radio & TV
Media Relations
Irish Market
How It Works
Simple to Start. Straightforward From There.
Here's what working with MarketingBase looks like from day one.
1
Discovery Call
A free conversation about where your business is, what you want to achieve, where your marketing has gaps (and how we can address them).
2
Strategy
Based on your goals and budget, we map out a marketing plan for your brand - so you're 100% clear on what to prioritise for the next 90 days.
3
Execution
We work together to take action on that plan. Campaigns get built, press gets pitched, events get organised - things actually happen.
4
Refine
Regular check-ins to review our progress and plan ahead. Your marketing stays responsive to your business.
Packages
Choose the Level of Support You Need
Whether you're just starting to explore or ready to hand over your marketing function entirely, there's a way to work with MarketingBase that fits.
Getting Started
Consultation
A focused one-to-one session to get clarity on your marketing challenges and next steps. Ideal if you're unsure where to begin or want a second opinion.
30 or 60-minute session
Full review of your current marketing
Honest assessment of gaps and opportunities
Follow-on options available
Actionable recommendations you can use immediately
Most popular
Project-Based
One-Off Project
Need something specific handled properly? Hand it over to an expert. One clear brief, one clear outcome: no retainer required.
Event planning and management
Press release writing and distribution
Brand audit and messaging framework
MC and spokesperson services
Media campaign planning
Scoped, priced, and delivered end to end
Ongoing Partnership
Managed Marketing
Your own part-time CMO. A monthly retainer that gives you senior marketing leadership at a fraction of the cost of a full-time hire.
Dedicated monthly marketing hours
Ongoing brand and PR management
Event coordination and media relations
Monthly strategy reviews
Priority access and fast turnarounds
Flexible - scale up or down as needed
Free Resource
The Irish Business Owner's Guide to Getting Press Coverage
Most businesses think press coverage is reserved for big brands with big PR budgets. It isn't. This free guide walks you through exactly how to get your story in front of Irish journalists - without needing an agency to handle outreach.
What you'll learn
How to write a press release that actually gets opened
Which Irish media outlets to target (and which to avoid)
The right way to approach journalists cold
What makes a story newsworthy + how to frame yours
Get the Free Guide
Drop your details below and we'll send it straight to your inbox.
No spam. Unsubscribe any time.
FAQs
Questions People Usually Ask
Who is MarketingBase for?
MarketingBase is built for Irish businesses (typically SMEs and growing companies) who have a strong product or service but aren't getting the visibility they deserve. Whether you're a founder doing your own marketing, a business that's been let down by agencies, or an organisation seeking structured marketing leadership without the cost of a full-time CMO, this is built for you.
How quickly can we get started?
Quicker than you might expect. The first step is a free discovery call, which can typically be arranged within a few days. For one-off projects, we can usually scope and begin within 1–2 weeks. For managed retainers, onboarding is straightforward: we don't need weeks of initial workshops before anything gets done.
What if I only need occasional help, not an ongoing retainer?
That's completely fine. The One-Off Project option is designed exactly for this: specific pieces of work with clear scope and delivery. You can always start there and explore a retainer further down the line if and when it makes sense.
Do you handle digital and social media marketing?
Some, but it's not the primary focus. The core expertise here is in brand marketing, offline channels (events, radio, TV, press), and formal PR. These are channels a lot of businesses underutilise. If your needs are heavily digital (e.g. PPC or SEO), I'm happy to point you in the right direction or work alongside a specialist where needed.
What does a monthly retainer actually look like in practice?
It varies depending on your needs, but typically involves an agreed set of hours per month deployed against your current priorities. Common focus areas included managing press relationships, coordinating an upcoming event, developing brand messaging, or pursuing specific media opportunities. Whatever the case may be, we'll agree our focus areas upfront and check in regularly to make sure time is used where it matters most.
How is this different from hiring a marketing agency?
With agencies, you're often dealing with account managers, who hand off to Project Managers, who then brief creatives... and your budget disappears into overhead and mark-ups. With MarketingBase, you work directly with Michelle: a senior marketer who does the thinking and the doing. No handoffs, no waste.
Will this work for my industry?
The principles of strong brand marketing (clear messaging, smart media use, well-executed events, and strong press relationships) apply across virtually every sector. The best way to find out if it's a good fit for your specific business is to book a free consultation. There's no obligation, and you'll walk away with useful insight either way.
Get in Touch
Start a Conversation
Whether you have a specific project in mind or just want to sense-check your current marketing, the first conversation is always free - and always worth having.
MarketingBase.ie
Based in Ireland · Working Everywhere